Technographics Data

Technographics: The Must-Have Device in a Data-Driven Marketers Toolbox

Segmentation has been an effective strategy used by marketers. Just like population-based demographics and organization-based firmographics, we have technographics. In this blog, we will discuss how technology-based segmentation results in better sales and marketing, and in enhancing the revenue and ROI. Technographics or technographic segmentation is the analysis of data based on the possession and …

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