Every marketer, at some point, has faced the challenge of increasing revenue. While there is no fixed approach or tactics to resolve it, the recent data-driven practice is proving helpful for many.
It is helping improve customer experience, the buying journey, the lead generation process, and much more. The technique also offers the relevant statistics, facts with numbers so that marketers can refer to, and plan their marketing strategy with ease.
This white paper guides you with all the B2B lead generation processes driven by the data, such as segmentation, personalization, and the benefits from the same. It also discusses how the sales team could achieve its target. Scan through all the tricks mentioned in the guide and integrate what you think is feasible with your process. The right ones could surely drive your revenue in a precise direction.
Table of contents
- B2B Data-Driven Lead Generation
- The Lead Generation Process
- How B2B Data-Driven Lead Generation helps the Sales Team
- Customer Experience and Revenue
- The Buying Journey of the B2B Company
- The steps to follow
- Making the best use of data
- Types of data collected
- Enabling data-driven personalization
- Many benefits of B2B data-driven personalization