Email marketing is still one of the go-to strategies for marketers to boost revenue. In fact, email marketing has an ROI of $36 on every $1 spent! That’s why companies still use emails to send personalized messages to target customers. However, sending these emails at the right times is important to improve lead generation. Best Time …
Different Times To Send an Email & What To Expect Read More »
Direct mail marketing is one of the successful marketing approaches. While there has been an introduction of many forms of digital content, it has not replaced direct mail. This form of marketing still has a crucial place in the marketing strategy of organizations, and is a $44 Billion industry. Every $167 spent on direct mail …
Direct Mail Marketing is Thriving in its Best Form Read More »
AI (Artificial Intelligence) and ML (Machine Learning) are the top technologies changing the face of email marketing. This is why, marketers across the world are integrating it fast to generate best results According to a finding: Almost 61% of the top-performing companies have significantly accelerated their investment in this technology. This boost is also due …
AI or the Artificial Intelligence is one of the best trends in the current marketing scenario. This technology helps in pushing the limits of marketing on the innovative path. By analyzing the customers’ behavior, preferences, etc. this solution helps develop and segregate the emails as per the countries time zone. And at the right time …
Covid-19 gave new challenges to the entire world. It made marketers change their ways to connect with customers. Now, it’s just not about selling or marketing the products to your customers, it’s also the art of impressing the customers with your responsible marketing skill. This form of marketing means empathizing with the customer and making …
6 Best Ways to Do Responsible Marketing Amidst the Pandemic Read More »
Data is everywhere. Be it the small-sized business, mid-sized or the large enterprises, data finds a special place all around. It is used to analyze and predict the future requirements, it’s to gain the insights, it is to make the process efficient among others. So, if you get bad data, the whole organization is affected. …
Telemarketing is crucial in any organization. It helps in the right promotion, announcing company news, following up on future events, giving reminder, and others. But many times, companies don’t know how to measure the performance of their telemarketing executives. Check this fact: Almost 60% of marketing managers in Fortune 500 companies stated telemarketing is very …
Every sales representative needs to zoom past the gatekeeper and connect with the C-level executives to close large deals. As per a finding, 64% of the C-level executives act as the final decision-maker in making big purchases. So, it makes sense that representatives should directly outreach the top-level executives to make their tasks easier. Some …
It’s a fact- Most of the C-level executives in the S&P industry are men. Women constitute 4.8% of CEOs in S&P 500 companies. While many times, this case has been overlooked, but a gender balance at senior positions could help the organization make a holistic decision. We would take the example of Apple- it released …
Covid-19 is causing a rampage across the world, leading to economic and social uncertainties. Consumers are spending less and only on those products that are of immediate need. The approach is hampering many businesses to grow, as the calculated spending is in no way good to them. It has drastically impacted the sales, and almost …
