best crm for marketing

7 Best CRM Software For Marketing in 2020

CRM is widely used across many organizations as it helps in building the right relationship with customers. Maintaining good relations with customers has become increasingly important, and CRM guides in this arena by capturing the relevant customer data and later interpreting it accurately. There are many CRMs available in the market, but as a marketer, you have to choose the best that aligns with the requirements of your business and also within your budget.

Below is the list of CRMs with their features and pricing:

1. Salesforce CRM

Salesforce as a CRM helps in generating more leads. In the competitive market, it has become a necessity to generate more business, that can happen if specific proven practices are implemented, such as the landing pages are  designed appropriately with good attention-grabbing content, by email marketing, etc. Salesforce CRM is efficient in capturing these leads with a good lead capture form.

With the help of this CRM, you can make the interaction dynamic with designing the content that is more targeted. The campaigns can be optimized and tracked by the marketer whenever required. The Salesforce CRM also helps in prioritizing the leads, so that the sales team can focus on high-quality leads that have higher chances of conversion and can lead to more revenue.

Pricing of Salesforce CRM
Salesforce CRM can cost upto $25 per user per around $300

2. Agile CRM

Agile CRM has been one of the effective CRM, including some of the best automation marketing tools. The CRM helps to give the notifications based on the action of the user. After sending an email to your recipient, you would surely like to know whether the recipient opened the email, Agile CRM helps you to track this behavior and as per that, help you to plan the marketing strategy.

The Agile CRM helps to accelerate the marketing and sales process. It even helps to streamline the process of managing the contacts.

Pricing of Agile CRM
The price of Agile CRM starts at $8.99 per month for each user. There is also a free version of Agile CRM.

3. Zoho CRM

The Zoho CRM helps in perfect lead and contact management. The CRM is also beneficial in managing the sales pipeline thus making the task of the sales team easier. Along with that, the CRM can streamline the daily activities such as the engagement with the customers, recording their activities,etc. The other benefits of this CRM are that you can integrate it with the other applications such as MailChimp, Google Apps, Outlook, and others. The operations in Zoho CRM is designed as the single click, so as a user you can customize it as per your needs.

Pricing of Zoho CRM
The price of the Zoho CRM is $12 per user per month for the standard, $20 per user per month for the professional, $35 per user per month for the enterprise. If you want to use unlimited then it is available at $100 per user per month.

4. Oro CRM

The OroCRM is an efficient open-source platform that can be integrated in an e-commerce platform such as eBay, Magento and others, thus making it one of the comprehensive CRM for businesses.

The Oro CRM helps you to give a 360-degree view of the customers. It has the dashboards both for the marketing and sales team.  As it is known that you need to track the performance so that better relationships with the customers can be maintained.

These dashboards can track the performance of the email campaigns, through which one can know the number of closure rates.

Pricing of Oro CRM
This CRM is mostly preferred by mid-sized businesses or large enterprises. The price of the CRM starts at $35000 per year. There is also a free version of Oro CRM on a trial basis.

5. HubSpot CRM

HubSpot CRM is again another popular CRM, that helps to entice  the customer with attractive content. It helps in the email analytics, laying out well landing pages content, planning the right social media platforms to be linked to and also the marketing automation.

What are the major benefits of using HubSpot CRM?

You can use the CRM functionality even with the help of the smartphones, users can track whether the send email has been opened, the links have been opened or not and also all the business contacts can be managed appropriately.

Pricing of HubSpot CRM
The HubSpot CRM can be used for free.

6. Active Campaign CRM

Marketing automation has become an essential feature with businesses automating almost every process. So, if you are looking for a CRM that has a robust marketing automation feature then you should consider Active Campaign. This CRM provides an email automation system that helps in segregating prospects as per their behavior so that you can send targeted personalized emails to these customers.

Pricing of Active Campaign CRM
The Active Campaign has different plans:

  1. Lite which is available for 1000 subscribers and is $29 per month
  2. Plus which is available for 1000 subscribers and is $79 per month
  3. Professional which is available for 1000 subscribers and is $159 per month
  4. Enterprise which is available for 1000 subscribers and is $279 per month

7. Mailchimp CRM

Mailchimp CRM has many benefits, it helps in building a relationship with new customers, strengthens the relationship with the existing customer, facilitates in showing appreciation to the customers, improves the marketing performance with appropriate tracking, helps to save time and helps in gaining insights to improve the understanding of your business.

Pricing of Mailchimp CRM

  1. The plan starts $9.99 for each month upto 500 contacts and 500,000 emails.
  2. There is a standard plan where automation is added and which starts $14.99 per month.
  3. Premium one is available at $299 per month.


CRMs have become an integral part of the process in organizations. Without its implementation, it is difficult to imagine how the sales and leads in an organization can be managed. With the competitive market scenario, when many companies are vying up to convert the same prospect as their customer, you should implement an effective CRM so that you can grab this opportunity before your competitor does.

Different CRM’s have their strength, some make sales a fun an exciting activity , some make the process easier, some helps in the project management, business management, etc, it’s your choice to select the best one aligned with the requirements of the process and workforce. The above blog discusses different kinds of top CRMs, which can help you to generate the right sales and revenue.

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