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7 Ways to Make Email Marketing and Social Media Strategy Work Together

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“Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.” While email marketing is still considered effective, social media marketing is not far behind. 73% of marketers agreed that social media marketing has been “very effective” or “somewhat effective” for their business ventures. Now, the question …

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15 Essential Stats Revealing the Importance of Email Marketing

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Email consumes a big part of our lives as individuals, business owners, marketers, and, yes, even as a customer. It presents a massive opportunity for businesses to reach their target market, no matter what their size looks like. So, by adding email marketing to the list of various other digital marketing tactics, one can easily …

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