Different Times To Send an Email & What To Expect

Email marketing is still one of the go-to strategies for marketers to boost revenue. In fact, email marketing has an ROI of $36 on every $1 spent!

That’s why companies still use emails to send personalized messages to target customers. However, sending these emails at the right times is important to improve lead generation.


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Best Time to Send Emails to Your Target Audience 

Sending emails early on in the day when customers are at work is the perfect option.

  • Morning – The average open rate is almost 21.35% (8 am to 10 am)
  • Afternoon – The average open rate is around 20.74% (5 pm to 6 pm)
  • The ideal time to send email blasts is 8 am to 9 am, as people are charged up for the day ahead
  • Thursday (8 am to 9 am) is the most preferred time for marketers receiving over 25% open rates
  • The timeframe of 3 am to 7 am is also highly effective

Which Days are the Most Effective for Email Marketing?

Weekdays receive the most open rates and responses. But, customers aren’t very attentive to emails during weekends.

  • Monday has the highest open rate of 22.0%
  • Tuesday to Friday is the ideal period to send promotional emails
  • Saturday has a low open rate of 20.5% and CTR of 2.1%
  • Sunday has an open rate of 20.3% and a CTR of 2.1%
  • These rates might change during public holidays and vacations
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