Companies today have become largely data-driven. Thanks to Big Data and other emerging technologies like Machine Learning, AI, and Analytics. To enhance your sales output, you need the company data which actually is already there, and in fact is there in a vast quantity. All you need is the right information at the right time. …
Eliminating Your CRM Data Related Woes with Data Enrichment Read More »
The holiday season is just around the corner! We can already smell the crunchiness of fall, the leaves, and peppermint mochas all over the place. I don’t mind admitting this is my super favorite time of the year. And, not to forget, this is the best time for the B2B marketers too. Marketers blast thousands …
B2B Holiday Email Marketing Campaigns Dos and Don’ts Read More »
While Marketing Automation can help in executing lead nurturing campaigns successfully, lead nurturing continues to remain an integral part of every agency’s or companies marketing plan. In case you aren’t familiar with what lead nurturing means, it refers to the way your company communicates with leads or prospects, with the intention to turn them into …
Individuals or firms might carry a lot of information in a concise period. With the help of data cleansing, we can clean, update, and compile data in one area. Though data cleansing can include deleting information, it is focused more on updating, correcting, and consolidating to make sure your system is as productive as possible. …
Why Data Cleansing is Important for your Business Read More »
CHRISTMAS – celebrated by 160+ countries across the globe, is one of the most crucial periods in the financial calendar for B2C companies. But what about B2B industries? Does it present an opportunity for B2B too? Well, yes, it does! Christmas holiday hype is impossible to avoid in any segment. During Christmas, marketers fill our …
11 Christmas Campaign Ideas for B2B Organization Read More »
Email consumes a big part of our lives as individuals, business owners, marketers, and, yes, even as a customer. It presents a massive opportunity for businesses to reach their target market, no matter what their size looks like. So, by adding email marketing to the list of various other digital marketing tactics, one can easily …
15 Essential Stats Revealing the Importance of Email Marketing Read More »
Every business battles hard in the market arena to increase sales and grab profits to boost its revenue and ROI. However, on the path towards increased sales and profit, one must not overlook a companion on the way. This companion will not only take you to your destination quickly but can also help you to …
Email Marketing: A Formidable Tool to Enhance Brand Awareness Read More »
We are in the information age where buyers, or potential buyers, have more knowledge than ever about the products they are going to purchase. Thanks to the Internet! Moreover, rapid innovation in technology has disrupted the business landscape, which will only intensify further as we move on. Lead generation for technology companies is not very …
Make Your Technology Lead Generation Process Hassle-free Read More »
Surrounded by Industry 4.0. In the final quarter of 2019. And the much-loved landmark year of almost everyone’s list of predictions and forecast on the horizon. Isn’t the time high enough for a re-evaluation of your business strategies? One amongst the many facets of business, and an important one as well, is B2B lead generation. …
Marketing is a multi-dimensional endeavor where there is no set path to tread upon and find your destination. There indeed is no set destination as well because the pursuit of success in any field, including marketing, is a journey. To improve shopper’s buying experiences, retailers in 2019 invested a whopping $5.9B on AI-based marketing and …
How has Machine Learning Reshaped the Marketing Landscape? Read More »
