Blogs: B2B Email Marketing, Lead Generation, Marketing Automation, Tech Trends

Technographics: The Must-Have Device in a Data-Driven Marketers Toolbox

January 6, 2020 / By admin

Segmentation has been an effective strategy used by marketers. Just like population-based demographics and organization-based firmographics, we have technographics. In this blog, we will discuss how technology-based segmentation results in better sales and marketing, and in enhancing the revenue and ROI. Technographics or technographic segmentation is the analysis of data based on the possession and …

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Eliminating Your CRM Data Related Woes with Data Enrichment

December 23, 2019 / By admin

Companies today have become largely data-driven. Thanks to Big Data and other emerging technologies like Machine Learning, AI, and Analytics. To enhance your sales output, you need the company data which actually is already there, and in fact is there in a vast quantity. All you need is the right information at the right time. …

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B2B Holiday Email Marketing Campaigns Dos and Don’ts

December 20, 2019 / By admin

The holiday season is just around the corner! We can already smell the crunchiness of fall, the leaves, and peppermint mochas all over the place. I don’t mind admitting this is my super favorite time of the year. And, not to forget, this is the best time for the B2B marketers too. Marketers blast thousands …

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Effective CRM Strategies to Nurture Your Leads

December 19, 2019 / By admin

While Marketing Automation can help in executing lead nurturing campaigns successfully, lead nurturing continues to remain an integral part of every agency’s or companies marketing plan. In case you aren’t familiar with what lead nurturing means, it refers to the way your company communicates with leads or prospects, with the intention to turn them into …

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Why Data Cleansing is Important for your Business

December 17, 2019 / By admin

Individuals or firms might carry a lot of information in a concise period. With the help of data cleansing, we can clean, update, and compile data in one area. Though data cleansing can include deleting information, it is focused more on updating, correcting, and consolidating to make sure your system is as productive as possible. …

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11 Christmas Campaign Ideas for B2B Organization

December 12, 2019 / By admin

CHRISTMAS – celebrated by 160+ countries across the globe, is one of the most crucial periods in the financial calendar for B2C companies. But what about B2B industries? Does it present an opportunity for B2B too? Well, yes, it does! Christmas holiday hype is impossible to avoid in any segment. During Christmas, marketers fill our …

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Email Marketing: A Formidable Tool to Enhance Brand Awareness

December 10, 2019 / By admin

Every business battles hard in the market arena to increase sales and grab profits to boost its revenue and ROI. However, on the path towards increased sales and profit, one must not overlook a companion on the way. This companion will not only take you to your destination quickly but can also help you to …

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Make Your Technology Lead Generation Process Hassle-free

December 5, 2019 / By admin

We are in the information age where buyers, or potential buyers, have more knowledge than ever about the products they are going to purchase. Thanks to the Internet! Moreover, rapid innovation in technology has disrupted the business landscape, which will only intensify further as we move on. Lead generation for technology companies is not very …

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7 Useful B2B Lead Generation Tips for 2020

December 3, 2019 / By admin

Surrounded by Industry 4.0. In the final quarter of 2019. And the much-loved landmark year of almost everyone’s list of predictions and forecast on the horizon. Isn’t the time high enough for a re-evaluation of your business strategies? One amongst the many facets of business, and an important one as well, is B2B lead generation. …

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How has Machine Learning Reshaped the Marketing Landscape?

November 28, 2019 / By admin

Marketing is a multi-dimensional endeavor where there is no set path to tread upon and find your destination. There indeed is no set destination as well because the pursuit of success in any field, including marketing, is a journey. To improve shopper’s buying experiences, retailers in 2019 invested a whopping $5.9B on AI-based marketing and …

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