CRM is widely used across many organizations as it helps in building the right relationship with customers. Maintaining good relations with customers has become increasingly important, and CRM guides in this arena by capturing the relevant customer data and later interpreting it accurately. There are many CRMs available in the market, but as a marketer, you …
“Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.” While email marketing is still considered effective, social media marketing is not far behind. 73% of marketers agreed that social media marketing has been “very effective” or “somewhat effective” for their business ventures. Now, the question …
7 Ways to Make Email Marketing and Social Media Strategy Work Together Read More »
“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” The journey of a potential customer from showing interest in a product to making a purchase forms the sales funnel. It comprises several stages commonly referred …
Understanding the Sales Funnel Dynamics: ToFU, MoFu and BoFu Read More »
Email automation is the need of every email marketer today to beat the competitive race. It not only saves the valuable time of marketers but also enables them to boost operational efficiency and drive revenue growth. Automation of your email marketing efforts is all about engaging with your targeted audience at the right time when …
5 Ways to Boost Conversion Rate with Email Automation Read More »
Marketing trends keep changing every year. Especially in the B2B space, growing competition and the technological advancements accompanied with varied needs of customers, marketers cannot just stick to any particular strategy and ignore the other trends. While email marketing and content marketing continue to retain its supremacy even in 2020, there are other trends like …
Top 5 B2B Marketing Trends to Watch Out for in 2020 Read More »
Emails have been always been a major promotional source for any marketing campaign. In fact, according to a 2017 report, emails are the 3rd most powerful source of information for B2B audiences. And, as a marketer, you have a lot on your plate. You have to worry about, from creating content that actually converts to …
Avoid These 7 Spam Words to Up Your Email Marketing Game Read More »
Email is one of the most effective methods of digital marketing. According to statistics, 60% of marketers stated that email marketing outperforms social media, and the reason is that it is highly engaging. It can drive more traffic to your website and generate more conversions. Social media has indeed become increasingly popular over the last …
To get closer to the victory, you need to comprehend B2B marketing in a way it is -”An extraordinary selling game that needs a remarkable approach from direct to customer retailing.” Before we get into tips lets understand what B2B trade involves: The term B2B sales state business-to-business sales: the transaction of goods or services …
CRM trends are like ocean winds – the businesses that stay aware of the direction of the breeze can maneuver well and sail towards achievement. Every year more and more industries are recognizing the profits of CRM. With a busy space valued at $120 billion and with around 381 CRM platforms in the market, there …
Top CRM trends and Statistics You Should Know in 2020 Read More »
Over the last few years, chatbots have undergone significant improvements, thanks to natural language processing and AI (Artificial Intelligence) that run them. Today, marketers across the globe are integrating these extraordinarily versatile and sophisticated tools to automate their business processes. Apart from being quite efficient in dealing with customer queries, these AI-powered chatbots, when integrated …
How Can You Integrate Chatbots to Augment Your B2B Marketing Strategy Read More »
