Telemarketing is crucial in any organization. It helps in the right promotion, announcing company news, following up on future events, giving reminder, and others. But many times, companies don’t know how to measure the performance of their telemarketing executives. Check this fact: Almost 60% of marketing managers in Fortune 500 companies stated telemarketing is very …
Every sales representative needs to zoom past the gatekeeper and connect with the C-level executives to close large deals. As per a finding, 64% of the C-level executives act as the final decision-maker in making big purchases. So, it makes sense that representatives should directly outreach the top-level executives to make their tasks easier. Some …
It’s a fact- Most of the C-level executives in the S&P industry are men. Women constitute 4.8% of CEOs in S&P 500 companies. While many times, this case has been overlooked, but a gender balance at senior positions could help the organization make a holistic decision. We would take the example of Apple- it released …
Covid-19 is causing a rampage across the world, leading to economic and social uncertainties. Consumers are spending less and only on those products that are of immediate need. The approach is hampering many businesses to grow, as the calculated spending is in no way good to them. It has drastically impacted the sales, and almost …
B2B sales metrics helps one keep a tab on the performance of the sales process. It also makes the process optimized as you become aware of the shortcomings and further improvise it to reach the target. Every organization needs to have the sales metrics to analyze and plan the right strategy for better performance. The …
6 Crucial B2B Metrics you should be tracking as a Smart Sales Leader Read More »
Increasing sales is the goal of any B2B organization. Without sales, businesses cannot sustain itself in the industry. Most of the sales representatives should make more calls to increase productivity, but they are usually distracted by other non-sale activities thus dragging down their performance. As per a finding, the representatives spend less than 36% of …
How to Improve Productivity and Increase B2B Sales Read More »
A healthy contact database is the need of the hour. Without an accurate database, an organization could not reach its target. The right collection of the data streamlines the marketing approach and makes the task easier for teams to contact the right prospect and convert them into customers. An unhealthy database is a toxic element …
How a Healthy Email Contact Database be Developed Read More »
Technographic data helps with the right insights needed to increase sales. With a competitive business scenario, it has become increasingly important for the sales team to have the right data, for reaching the target at the right time. The accurate information about the company’s technology usage, helps in a more targeted prospecting. It streamlines the …
B2B lead generation is the basic step, followed in sales or marketing process. It deals with collecting the information of the potential customer, such as company name, email, contact number and other details so that marketers can connect with these high-end customers at the right time. A right lead generation process is the fodder for …
B2B Lead Generation Statistics via Email Marketing Read More »
In the current scenario, the data-driven marketing strategy has become essential for organizations. Without that, it has becoming increasingly challenging to generate the right business results. Data, which is the goldmine of information, helps marketers to understand their customers better, and when you integrate the insights derived from the data with marketing strategy, then you …
Data Driven Marketing – Statistics, Trends and Best Practices Read More »
